Cyber Monday In July: A Guide to Leveraging Seasonal & Event Trends

| Tim Calpin

Cyber Monday is one of the biggest online shopping days of the year, this holiday sits on a convergence of a series of trends- it’s the holiday season, stores offer low prices and companies release a lot of new products. However, shopping days as big as this does not need to only be during the holiday season. Retailers can have big sales throughout the year by taking advantage of several other trends they may not have thought of. Here is a list of events and trends you may want to think about to keep customers coming back long after the traditional holiday season.

Measuring Your Content Marketing’s Real Performance

| Guy Greenberg

With the content marketing industry predicted to be worth $300 billion by 2019, it often seems as though businesses create content for the sake of generating content. Here is how you can measure your content marketing real performance.

7 Essential Steps to Sell Online In The U.S.

| Hasita Krishna

Just like selling cross-border, selling in the U.S. has its own set of challenges that an online retailer needs to make note of. Here are seven steps to think about when selling in the U.S.

The Abandoned Shopping Cart: What Customers Want in a Checkout Experience

| Mohammed Ali

Convenience is one of the top reasons people shop online today as opposed to shopping in a physical store. While shopping cart abandonment is up 70%, which means only three in 10 people are completing a purchase. Is there way to turn the checkout process into a memorable experience that results in buying? Check out these strategies that may just do the trick!

5 Steps to Help You Prepare Now for Ecommerce Tax Regulations

| Matthew Walsh

The clash between retailers and states over cross-border taxation is coming to a head, with four federal proposals currently under consideration to provide a solution. Here is what you need to know now to help you prepare for these ecommerce tax regulations.

MCM Thursday 3-19-15

| Chris Intili

Chief Direct Marketer View Web Version MCM THURSDAY News and Intelligence for the Multichannel Merchant March 19, 2015 Retailers Are Marching Toward the Big Data Analytics Cloud Retailers have been … Continue Reading →

Marketplace Fairness Act Introduced in Senate… Again…

| Tim Parry

Here we go again… A bipartisan group of Senators introduced a bill Tuesday that would allow local brick-and-mortar retailers to compete on a level playing field with out-of-state sellers. The bill, in some form, has been introduced by Senate three times this decade.