Amazon has recently adjusted its “buy box” product search algorithm to favor items that can be fulfilled and delivered faster by sellers themselves over Prime eligible products offered through Fulfilled By Amazon, which are taking weeks vs. days, experts say. The change was noticed last week by sellers using Merchant Fulfilled Prime.
Brick-and-mortar stores continue to close their doors as ecommerce businesses are thriving in the global market. In fact, global ecommerce sales are projected to nearly double from $2.8 trillion in 2018 to $4.9 trillion in 2021. Here are four tactics merchants and sellers can begin integrating into their Amazon strategy today to increase their Buy Box share and maximize sales and profits.
In 2017, $142 billion of Amazon’s sales went directly through the Buy Box, and nearly half of that amount went back into the pockets of third-party sellers. Here are four lessons that can help you land in the lucrative Buy Box.
If you’re thinking about utilizing Fulfillment By Amazon, here are some key points to consider in your decision process.
So what can you do to improve your chances of winning the buy box? While Amazon looks at many variables, there are a few things merchants can do today to increase their chances of winning the buy box over the upcoming holiday period: