A new study by Acquity Group has revealed that Gen Y B2B buyers are more likely to shop online than their older counterparts. The study also found that 40% of buyers purchase frequently from Amazon Supply.
Buyers under the age of 35 are 131%more likely to make online corporate purchases than those over 35, and suppliers’ websites aren’t capable of handling evolving demands, according to study by Acquity Group.
Acquity Group’s 2013 State of B2B Procurement Study discovers 40% of corporate buyers spend at least half of their procurement budget online, but many suppliers lack the online capabilities they demand.
The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. Here are 5 tips on jump starting your social media strategy.
OfficeMax has announced a new search engine, with content and navigation improvements on its new B2B site, OfficeMaxWorkplace.com, to deliver a faster and more streamlined online shopping experience.
A new report has found that when it comes to social media, the business-to-business community is still trying to find its footing. According to this infographic created by B2B Marketing, only 38% of B2B companies have a defined social media strategy.
United Stationers Reports First Quarter 2013 Results (via PR Newswire) DEERFIELD, Ill., April 22, 2013 /PRNewswire/ — United Stationers Inc. (NASDAQ: USTR) reported results for the first quarter 2013. First … Continue Reading →
The launch of AmazonSupply last April was touted by some industry experts as a win for B2B brands eager to claim their share of the online marketplace.
Industry experts predict price cutting, store closings and possible re-branding will be part of a merged Office Max and Office Depot as they go after some of their biggest competitors in the office supply industry.
Ecommerce continues to grow as a B2B and B2C sales channel in an ever-evolving sales landscape. In this executive summary report, learn