Practical and Sexy: Giving B2B Ecommerce Sites Just Enough B2C Zing
How do you add some B2C sex appeal to your B2B ecommerce platform, in a rational, cost-effective way? Here are some practical steps to show you how.
B2C marketing
The Amazon Buy Box – The Internet’s $80 Billion Button
So what can you do to improve your chances of winning the buy box? While Amazon looks at many variables, there are a few things merchants can do today to increase their chances of winning the buy box over the upcoming holiday period: