Yankee Candle Sees Crosschannel Customers
Consumers of Yankee Candle are using multiple devices when they are considering purchasing a product.
Brad Wolansky
Why Marketing and Fulfillment Must Work Together
In this video taken at IRCE 2013, three ecommerce executives talk about why it’s important that the marketing and fulfillment teams are on the same page.
The Story Behind Yankee Candles’ Man Candles
In this video shot at IRCE 2013, Brad Wolansky, president of consumer direct and chief marketing officer at Yankee Candle, explains to Multichannel Merchant senior content manager Tim Parry why “MMM, Bacon!” is flying off Yankee Candles’ shelves, and what the company expected by launching the “Man Candles” line.