Today, retailers are coming up with new ways to differentiate themselves not just in price, but also in connecting with the consumer. Here are three ways retailers can take smart risks and increase their bottom line.
Predictive analytics is increasingly being used to fine-tune marketing strategies by forecasting which products are most likely to be purchased by which customers, while also influencing buying behavior. It’s the power behind the suggestions of other items you may like when browsing or shopping online. Here’s how it can benefit your ecommerce business.
In an effort to continue the success of its popular loyalty program, which has more than 20 million members, Ulta Beauty developed a referral program to serve its omnichannel customers. See how this program is driving more loyalty from customers to the brand.
Retail brand loyalty has declined and marketers are faced with a new set of challenges in regaining brand loyalty from customers. Here is a checklist of digital ad strategies marketers should know as they move into 2017.
Are you meeting the customer demands when it comes to delivery? Shoppers today want more than ever before and many retailers may be missing the mark in providing great service. Shoppers want to be rewarded for brand loyalty, they want a personalized experience, and easier experience and more. Here are some statistics that are guaranteed to help retailers create a better shopping experience for their customers.
Ratings, reviews and user-generated content are such an integral part of your ecommerce strategy. For retailers today, it is a must-have. Download this report and find out what retailers are finding works best.
It’s up to each business to make sure customers are happy at every stage of the shopping experience in order to gain repeat business. Here are some helpful tips that will promise a lifetime customer.
It is no longer enough for a brand to simply be present across channels. Companies must incentivize action and engage their audiences seamlessly and consistently across every medium—mobile, social, in-store, online, etc. See how brands can engage with audiences across the channels.
In a new study from PwC, commissioned by JDA Software, 83% of retail executives said their supply chains were not optimized for omnichannel.
We are all groupies to specific products we purchase or fans of brands we love, so why not help others? Needle, a fan-based chat recruits fans of a particular brand … Continue Reading →