Best Buy reported flat comps but 24% growth in ecommerce during the first quarter, as domestic revenue was down due to store closures and pricing pressure. Midway through its $400 million cost reduction effort, the company is keeping an eye on store count while playing up the importance of physical locations in its overall omnichannel customer experience.
Kohl’s has made great strides with its omnichannel strategy. In 2014, it began the journey when it rolled out buy online and pickup in-store. See how the brand continues to evolve with its omnichannel strategies.
While the fourth quarter showed a 1.6% decline in sales, Karen M. Hoguet, chief financial officer at Macy’s, said moving forward the retailer plans on making strides in its omnichannel fulfillment initiatives including buy online, pick up in-store, and same-day delivery.
With the launch of its new ecommerce site, Canadian home décor and housewares retailer, Bouclair Home, has announced a new omnichannel initiative including buy online, pickup in-store, and buy online and return in-store.
A new study by Acquity Group has revealed that Gen Y B2B buyers are more likely to shop online than their older counterparts. The study also found that 40% of buyers purchase frequently from Amazon Supply.