When it comes to spending big money on marketing strategies the only way a marketing campaign can be considered successful is if it recoups more in revenue than it cost the company to implement. See which channel is right for your marketing campaign.
Belk was able to up its engagement with returning college students during a recent Back-to-School Fashion Sweepstakes. See how the company used its social and mobile channels for the sweepstakes.
There’s a whole school of thought out there that suggests bigger is always better, and by batching and blasting massive amounts of emails to anyone with an inbox, higher sales numbers would eventually be posted on the books.
More and more shoppers in India are going to their mobile devices to shop and one online marketplace in particular is making an effort to respond to the increase in mobile usage. See which marketplace is answering the mobile call.
Vince Camuto has a college program known as “Vince Camuto on Campus” that is designed to create peer-to-peer digital engagement for the brand.
Online accessories retailer eBags worked with ExactTarget to create its 2012 back-to-school sweepstakes, “Bag an iPad,” connecting its customers with social media.