Emailing Canada: Truths and Myths
Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.
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Database Guru Arthur Hughes Dies
Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.
How to Drive In-Store Traffic and Sales With Mobile
In order to be successful with any mobile offering or campaign the three groups should be covered. See the four tactics retailers are doing to implement them.
National Geographic Shifts to a Targeted Email Strategy
National Geographic saw a boost in year-over-year email response rates after it decreased its emailing frequency and increased its focus on modeling.
David’s Bridal Reaches Brides On the Go – Digitally
David’s Bridal has enabled all of its stores with the ability to buy online by installing tablets in each of its 300 stores to allow customers access to web-only offerings.
Is Showrooming as Bad as Retailers Think?
The Deloitte study reveals that connected shoppers actually convert at a 40% higher rate than people not consulting devices in store, and 22% of connected shoppers spend more as a result.
How Alex and Ani Spreads Positive Energy Across Multiple Platforms
The use of iBeacons is growing among retailers with a brick-and-mortar presence. Here’s a look at how Alex and Ani is using an integrated mobile strategy to engage its in-store customers.