Total ecommerce sales hit $26.93 billion over Cyber Weekend, according to data from Adobe Analytics, as stores went in the opposite direction. Cyber Monday’s online spending reached a record $9.4 billion, up 19.7%, making it the largest online shopping day of all time in the U.S. Store sales dipped nearly 1%, according to RetailNext.
This season, holiday sales are ending on a high note as consumers make a final push to stuff those stockings both online and offline. Sales across all devices are up. Discover what big retailers are doing for a final push, what items consumers are picking up this season, and where they prefer to shop.
With Christmas right around the corner, shoppers are making a mad dash to ensure all their holiday shopping is complete and shipped before next week. And while ecommerce merchants are pulling out all the stops to try to grab shopper’s attention and dollars, many, if not all, are finding it tough to compete with Amazon.
With six less shopping days between Thanksgiving and Christmas this year, 87% of shoppers said in a recent PriceGrabber survey that they will conduct most of their holiday shopping in December. Why? According to the survey, because that is when consumers believe they will find the best deals and discounts.
Even though merchants are gearing up for the additional hiring of seasonal employees this holiday, a new report has found that “shaky” consumer confidence and an increased in efficiencies in the retail space could prevent seasonal hiring from hitting the great heights it did in 2012.
Retail spending is constantly changing. Americans in 2012 spent $4.3 trillion on retail purchases. For ecommerce more than 5% or $225 billion was spent on ecommerce sites.
As we move closer to the 2013 holiday season, retailers are cautiously optimistic about consumer spending however they are expecting to see an uptick in the November and December months. Not surprisingly, retailers expect mobile to play an increased role in driving sales with minimal contributions from social media.