Although millennials are spending less on apparel, this generation is more likely to spend on athleisure brands. Here is what is contributing to this explosive growth and what you should know about the millennial shopper.
Mobile searches are important to customers even after they enter the thresholds of stores. A new study revealed that 77% of retail searches that mention “coupon” are initiated on a smartphone or tablet. Comparison searches that have the potential to close a sale, such as those focused on “return policy,” “price match” or “reviews” were initiated on a mobile device at least 77% of the time. See why it is important to understand the device that the searches are coming when it comes to completing the sale.
Mother’s Day is rapidly approaching and despite the fact that there’s been a steady rise in Mother’s Day-related searches since mid-April, approximately 70 percent of Mother’s Day-focused online activity will occur during the last week before the big day, according to a study by Hitwise, a division of Connexity.
All sorts of sales records were set on Cyber Monday 2015. IBM reported a 17.8% lift in Cyber Monday sales, and Adobe said nearly $3 billion was spent online.
Combination of shopper acquisition platforms creates the second largest product listing lead generation channel and delivers greater efficiencies for retailers and publishers.
Four out of 10 US online buyers like the idea of using a phone for payment instead of carrying around a wallet, according to The Bizrate Insights Apple Pay and Payment Security Study #1. But whether or not Apple Pay becomes the standard for wallet-less payment systems still remains to be seen.