It can seem overwhelming when you think about the ever-evolving world of digital marketing. Where do you start? What are the first steps you should take when getting your feet wet? Here is what you need to know to be successful in digital marketing.
As most marketers know—consumers buy a brand, not a product. In 2018, more than 61% of consumers purchased a product online, a number that’s expected to grow in 2019. Here are several steps to follow to build a successful brand for your ecommerce company.
Retailers constantly seek ways to stand out in crowded inboxes and influence subscribers to make purchases, some of them by offering deep discounts. Here are ways to social proof your email marketing.
Bump Boxes, an ecommerce subscription box brand for pregnant women, has seen huge success with its AI-enhanced marketing campaigns, launching Facebook and Instagram campaigns in minutes, decreasing ad spend by 50% and increasing purchases by 25% in two weeks.
Apparel and accessories brand Tuckernuck is increasing its conversion rates with user-generated content (UGC) as a way to share its brand as part of its email marketing and social media strategies. In this latest edition of the MCM CommerceChat podcast, we talk with Tuckernuck and Curalate about the impact UGC has had on the brand.
When it comes to promotions, without the right planning it can kill profits and attract segments that will damage your brand image. Even some of the best companies can flop if they fail to plan their promotions properly. Here are six basic questions you need to ask in order to plan a solid campaign.
Retailers need to consider brand influencers as part of their marketing strategy. Shoppers today look for authenticity when it comes to product discovery from brands they love. Brand influencers provide shoppers a deeper look not just at products, but into their everyday lives.
Kohl’s has taken steps to improve the omnichannel customer experience using an innovative promotional model, personalization and its marketing efforts, attendees were told at eTail West. CMO Greg Revelle said the company’s core mission is to serve families with great products, savings and easy experiences.
The digital landscape and marketing operations are experiencing massive transformation. As the business environment keeps evolving, every company (B2B and B2C) needs to gear up, readjust and adopt the latest methods to prevent the risks of getting tossed into oblivion. Here are seven ways to upgrade your B2B marketing strategy.
This tech-savvy generation still loves to shop — but the expectations of this hyper-connected generation are upping the ante for retailers, online and off. Here is how this generation of shoppers are changing the way we shop.