Amazon will start charging a 2% per-item fee to merchants using Seller Fulfilled Prime (SFP) starting in October, Bloomberg reports, while the company is offering influencers the equivalent of $25 a video to populate content promoting its listings as it seeks a bulwark against Chinese social giant TikTok.
In recent years, a new wave of non-traditional, alt-commerce models has emerged, challenging our assumptions about consumer purchasing and preferences. Alt-commerce represents a radical shift in the way people buy and sell products. Innovation and technological advances, coupled with the need to foster closer customer relationships, have given rise to new selling channels.
The problem of coupon code leaks from influencers and creators to discount sites like Honey and RetailMeNot, leading to misattribution of affiliate commissions, is being addressed by a startup that uses one-time links much like those in password recovery to ensure proper credit. Social Snowball started with a platform that automates the management of influencer and creator partners on Shopify.