Lenox Creates a Unified View of the Customer
Creating a unified view of the customer journey, identifying who they are and what they’re purchasing has been top of mind for fine china, dinnerware and home décor brand Lenox.
database
Microservices, A Solution to Omnichannel Enterprise Sprawl
Designed for web-first, monolithic commerce platforms are generally hardwired to their desktop and mobile front ends, and are not designed for contextual device or use case specific experiences now expected of them. Enter microservices architecture, solving the pain of legacy architecture and siloed systems. Here’s how it works.
Optimizing Your Ecommerce Site With a Managed Database Service
The National Retail Federation reports online retail will grow 8% to 12% in 2017 – up to three times higher than the growth rate of the broader retail industry as a whole. Here is what you need to do in order to protect your data.
Eat & Tweet: Dishing on Memorable Moments
When was the last time you tweeted a picture of fresh strawberries or a pastry you ordered at a cafe? Whether you are an avid social media user or not, “eat & tweet” is becoming a pop phenomenon. So how can retailers capitalize on these digital trends?
Taking a Closer Look at Your Data
Being able to combine your online and in-store data today is critical for a brands’ personalization efforts. That is why it is important to be able to take a closer look at your data to help gain insight into your customer.
Leveraging Your Marketing Database to Gain Brand Traction
Are you using your marketing database to its best advantage? It forms the nucleus for all your B2B and B2C marketing efforts, and offers insights that will help you generate targeted lists for direct marketing communications.
Database Guru Arthur Hughes Dies
Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.
3 Quick Tips to Prepare for the Holiday Rush
The holiday shopping season will be approaching before we know it and if you are expecting an increase in traffic, Chris Kivlehan, vice president of account management for INetU, offered some hosting musts to prepare for the rush.