Google parent Alphabet is reportedly considering splitting up parts of its business that handle digital advertising into a separate unit, to avoid antitrust litigation from the U.S. Justice Dept. as part of an ongoing investigation, according to the WSJ. It’s not clear whether anything short of an asset sale would satisfy federal regulators.
Challenges around mobile marketing can be overwhelming at times, especially when it comes to making the right call on where and when to spend marketing dollars effectively. That’s why it’s key to understand the four common mistakes many retailers make with their mobile marketing strategy, and how they can be remedied.
Video can be used to promote products after people have visited your site and/or placed an order, with an incentive to make another purchase. It can also be used to attract visitors to your site as they’re surfing the web or conducting web searches for specific items.