Omoda, a Dutch-based retailer of premium shoes, wanted to reduce its CO2 footprint and demonstrate a commitment to the environment. Its preexisting process often resulted shipping up to 50% air, which caused a substantial impact on both sustainability and shipping costs. In this Q&A case study, Omoda talks about how Ranpak’s solution helped the retailer achieve its goals.
It’s no surprise consumers are becoming more environmentally conscious, and they’re expecting the same behavior from brands. And eco-friendly shipping is no exception. How much do consumers consider a company’s eco-friendly practices when buying online? What will they pay? How long will they wait? Here are the results.
When starting an online store, ecommerce entrepreneurs have so much to consider, including how to drive more sales and setting up shipping, among other topics. For many, packaging is towards the middle or end of their list of things to prioritize, but efficient packaging can be a cost saver and set you apart in the market.
Packaging is the last touchpoint of an ecommerce order, and it’s also a branding vehicle that has to protect your product. Sustainability is another imperative, as tons of excess materials end up in landfills and customer perception is a concern. Learn what brands are doing and how innovation plays a role in sustainability efforts.
Given the rapid pace of change, how forward looking are your operations and fulfillment strategies, and are you pursuing the right ones? Ecommerce Operations Summit (April 9-11, Columbus), is an excellent way to evaluate emerging trends. Here are some highlights we found in the conference agenda, and why they’re beneficial.
Consumers clearly prefer to reward brands that strive for eco-conscious practices. Here are 3 tips to help you develop environmentally-friendly packaging.