Google Analytics Archives - Multichannel Merchant

GA4: Unraveling the New World of Google Analytics

October 3, 2023 | Mike O'Brien

The digital landscape has experienced a seismic shift with the recent sunset of Google Universal Analytics (UA) in favor of Google Analytics 4 or GA4, introduced in 2020. As of July 1, Google stopped processing data through UA, creating a forced migration. Ben Hardt, VP of business intelligence and innovation at X Agency, walks us through the changes and the impact on marketers.

Get Ready for Holiday Ecommerce with Google Analytics

November 18, 2016 | Pam Castricone

For companies that sell through multiple channels, data is crucial for planning and executing marketing campaigns, especially during the holiday season. Here are two key areas to focus on as retailers head into the holiday season.