Bold Commerce, provider of a headless, composable commerce checkout solution, has a new offering that lets brands and retailers enable checkout directly from a video or email without the intermediate step of visiting a product page, where cart abandonment can happen. The so-called accelerator uses API calls to integrate a checkout link directly into any shopper engagement.
Simply having a digital storefront isn’t enough anymore. Retailers need a strategy that addresses not only the customer journey but also the technical stack that supports their online commerce promotions. The growing trend of composable commerce illustrates the move away from the monolith of a single platform for a retailer’s storefront. Learn what it is, why it matters and when it makes sense for you.
Before brands can invite consumers to create magic like generative AI-based campaigns from icons like Coca Cola and Google, brands need an effective, flexible system that supports the experiences, such as a composable architecture, not a monolithic, legacy platform.
With more legacy software giants embracing cloud-based, composable commerce offerings, such as recent moves by SAP and Adobe, members of the MACH Alliance (microservices-based, API, cloud, headless) are seeking to differentiate themselves while also seeing it as validation of their model. The group says usage is growing faster in the U.S. than Europe, home to many early adopters.
In a post-SaaS world, the only shot you have at a truly future-proofed ecommerce replatforming project is constantly maintaining the ability to test and deploy new storefront capabilities quickly and easily. This means a fundamental perspective shift is needed, emphasizing superior adaptability over that elusive, false feeling of completeness. Thus, the new digital transformation is digital optimization.
Software giant SAP is jumping into the composable commerce ring, admittedly later to the game than smaller competitors but pitching it as providing greater flexibility, scalability and maturity than members of the growing MACH Alliance of headless, cloud, API and microservices-based vendors.
Composable commerce means, how commerce will happen in a world increasingly built on cloud-native architecture, headless tech stacks, API plugins and microservices. Retailers are facing pressure to balance the need to create compelling buying experiences with the imperative to rationalize costs while increasing tech stack agility.
Headless ecommerce is driven by developers and appeals to developers. Despite years of effort and billions of dollars, the customers (CMOs, ecommerce executives) aren’t ready to abandon their existing functional solutions. For ecommerce, two factors hold back adoption — one pertaining to the platform and one to the mid-market.