A seeming disconnect between fewer last-order promise dates and faster holiday delivery times is explained by the rising popularity of buy online, pickup in store, according to an annual survey from Kurt Salmon. This season, 53% of retailers didn’t offer a last order promise date to avoid disappointing customers.
Retailers lowered the bar for Christmas season fulfillment, then easily cleared it, according to Kurt Salmon. Ninety-three percent of retailers tracked were able to process and deliver customer orders by the last guaranteed delivery date. But 33% of them ditched their last order promise date as Christmas approached.
Here is a listing of holiday order cutoffs and Christmas fulfillment promises from 20 retailers. Santa, elves and all other North Pole personnel take note.
You might be buying pumpkin spice spice, but holiday prep is here for major retailers, with Pottery Barn and West Elm giving their holiday shipping cutoffs.