Holidays represent a huge opportunity for brands and retailers to showcase the more human characteristics of their business and connect with their customers on a personal level. Here are five ways to make the most out of your Father’s Day marketing campaigns.
On the cusp of the biggest shopping season of the year, now is the time for retailers to take stock of what influences new and repeat customers when they are at the point of checkout.
Holidays around the world are important for retailers, beginning with winter sales where retailers in the northern hemisphere expect to make 14% of their yearly revenue from Thanksgiving, Christmas, Kwanzaa and Boxing Day. See what each holiday means for retailers and customers alike.
There are several ways to sell cross-border. In this infographic by PayPal, several of its merchants provided their own professional tips that will make the process of selling cross-border an easy one.
Most marketers focus early holiday planning on campaign and promotional details because they influence almost every detail in marketing efforts and are essential for driving sales. However, there are other factors that can be easily overlooked that can also help shape the success of the busiest time of the year.
Wayfair.com, online retailer of home furnishings and decor, reported record Cyber Monday sales that surpassed $9 million, a 50% increase in year over year growth.
Omnichannel is all the buzz right now among consumers. In a recent one-on-one interview with Multichannel Merchant, Melanie Alavi, retail manager for UPS, explains why it is important more than ever for merchants to embrace the anytime, anywhere shopper.
The holiday shopping season will be approaching before we know it and if you are expecting an increase in traffic, Chris Kivlehan, vice president of account management for INetU, offered some hosting musts to prepare for the rush.