OverstockArt.com Launches New Version of iPad Application
OverstockArt.com re-launched its iPad app version 6.0 earlier this week, which promises a more interactive experience between the brand and customer.
ipad
Apple Launches iBeacon App to Tailor In-Store Shopping Experience
With the help of Bluetooth technology, shoppers can now tailor their shopping experience inside one of 254 Apple stores throughout the United States, through the new iBeacon mobile app.
IBM Says Mobile Sparks Back-to-School Sales
Online sales saw significant gains for back-to-school in July and through the third week of August, according to a recent IBM Digital Analytics Benchmark report. IBM attributed back-to-school gains to double-digit growth in mobile sales.
Mastering Mobile Email Part 3: Contextual Optimization
One of the benefits of sending messages to a mobile device is that it can offer a much more personalized experience compared to a regular email. Mobile messages can allow for real-time optimization and advanced targeting that can now be tailored to suit the needs to the consumer based on location, weather, and even device used. Here are five ways you can optimize your emails based on the real-time context of your mobile customers.
Study Finds 16% of U.S. Consumers Have Used Mobile to Shop
While retailers are focusing more on the mobile shopper, new research has found that only 16% of American consumers have used their mobile device to shop compared to 50% in China, 48% in Singapore, and 42% in India.