Big data presents supply chain and ecommerce fulfillment center managers with an unprecedented opportunity to acquire real-time visibility of goods in transit and part of inventory. But this also comes with a set of challenges, not least of which is how to manage the resulting flow of information without becoming drowned in data.
As ecommerce sales ramp up, especially heading into the holidays, merchants face growing pressure to deliver the perfect order. To meet customer expectations, you need to get the right product to the right customer at the right place and the right time. To do so, you need to establish meaningful key performance indicators (KPIs).
As fulfillment operations become the true competitive battleground, few ecommerce companies have a robust program for measuring fulfillment performance – particularly when the function is outsourced to a 3PL. These tips will help you identify and measure your KPIs for ecommerce fulfillment.
Openly sharing KPIs and results with employees will improve productivity and boost performance across your direct-to-consumer operations.
A new infographic by Kenshoo detailing findings from an analysis of Facebook ads in Q4 2013, found that advertiser sales revenue driven by Facebook ads increased 59.09% quarter-over-quarter and impressions increased 50.79% quarter-over-quarter.