A new report from the Retail Industry Leaders Association (RILA) and McKinsey & Co. highlights how sticky the digital shift has become over the past year, and how important personalization, supply chain optimization, omnichannel and sustainability have become to ensure survival in the new landscape.
Although some shoppers are looking forward to returning to stores, others will be more inclined to continue to shop from the safety of their home. The shift to ecommerce caused by COVID-19 will linger well after social distancing policies are lifted. But behavior varies from shopper to shopper and between categories.
It’s about time retailers drop the term omnichannel from their vocabulary. Creating an omnichannel experience is not even that difficult. What is much harder is giving your customers a reason to shop, a belief that you are looking out for and providing them with unique experiences that they appreciate.
With an annual $7.6 trillion in economic activity, consumers over 50 are the real power players in the U.S. economy. But, can you really attract older shoppers to a dynamic, fast-changing ecommerce market? Of course you can. All you need is the right approach to reach them. Here’s how more marketing focus on the 50+ crowd can pay off.
As retail continues to evolve, millennials consumers want personalized service in key buying situations, despite growing up in an increasingly technology-driven era. Here are some key insights into their preferences.