Building trust with your millennial shopper is so vital in today’s retail climate. For retail marketers to be successful in reaching them, brands must present their value in an authentic way that meets millennial expectations. Here are ways to not only reach your millennial shopper but gain their trust as well.
Millennials are not an easy demographic to sell to. Millennials are a very specific audience that must be sold to strategically. Here are six things to remember when you are marketing to the millennial generation.
Every retailer it seems wants to attract millennial shoppers. But where can a retailer begin? Here are several tips that will help you attract and engage with your millennial shopper.
The mobile market is clearly growing by leaps and bounds. With over half of all internet traffic coming from mobile devices, what are some of the tips for maximizing mobile commerce opportunities? Here are just three tips for retailers to increase mobile ecommerce sales.
If you think customer expectations are high overall in terms of ecommerce and direct-to-customer fulfillment, take a good look at the millennial generation. See what the research says, and what three millennial-focused brands are doing to go above and beyond and deliver a great customer experience for this key demographic.
To keep your millennial shopper happy, you need to engage them at every touch point through out the customer journey. Like all shoppers, millennials want to not only shop your brand, they want to experience it. This video by CNBC tells us a little bit about what millennials are expecting today from the brands they shop and the future of retail.
Ecommerce continues to evolve and play a major role, influencing how customers interact with brands and how retailers manage the omnichannel experience. Take a look at retail trends past and present and what retailers should focus on in the coming months.
When it comes to sharing personal information, millennials are extremely reluctant. However, there is a gap between millennials wanting to secure access on all connected devices and their willingness to sharing data. Here is what retailers need to know about what millennials want when it comes to sharing their personal information.
When it comes to social platforms, millennials today love visual platforms. Marketers need to be aware how imperative it is today to understand how millennials are using these channels. Here are some reasons why millennials prefer visual platforms.
Young millennials between the ages of 18-24 are choosing to shop online when it comes to back to college shopping. Their reasons range from not engaging in personal interaction and the comforts of being in their own home to do shopping. See what other preferences millennials are asking for when it comes to shopping for back-to-school this season.