Shoppers will be shopping online this Mother’s Day. A survey by the NRF revealed consumers will spend an average of $162.94, a decrease from $168.94 in 2013 for Mother’s Day gifts. Total spending is expected to reach $19.9 billion.
Ten years ago moms weren’t as digitally connected as they are now, spending only about one hour online a day versus more than three hours a day in 2012. When it comes to brand engagement and brand education, moms are now more likely than ever before to use social media and mobile devices to learn about the products they are interested in.
Make mom happy in three seconds this Mother’s Day. This infographic by Pythian, looks at online spending for Mother’s Day, why website speed matters and what an online retail site must do in under three seconds to avoid cart abandonment. According to the infographic, $152.52 is the average Mother’s Day order value. There are 121,951,299 Mother’s Day orders and $18.6 billion in online sales for Mother’s Day.