Omnichannel vs. Multichannel: Are They So Different?
I’ve been discussing the topic of customer experience (CX) with quite a few companies over the last several months, and have been repeatedly drawn into the omnichannel versus multichannel debate.
multichannel
The 7 Deadly Sins of Customer Acquisition
Brand marketing is a battlefield. You’re multitasking around the clock to keep all your channels, campaigns and initiatives going, racing to hit deadlines while putting out fires, and working hard on customer acquisition. Here’s a rundown of the likely marketing sinkholes, and how to avoid them to improve acquisition.
How to Negotiate an Ecommerce 3PL Contract in 9 Steps
Many multichannel companies have found 3PLs to be comparably priced to internal ecommerce fulfillment while providing quality services. But negotiating a contract to work with a 3PL partner takes time plus a combination of business sense and legal guidance. As you build an agreement, here are 9 key considerations to keep in mind.
How Loyalty Programs Are an Effective Tool to Drive Retailer Growth
The increasing competition in retail is forcing brands to reevaluate how they deliver value and stay relevant to consumers. Here is what retailers need to know to maintain customer loyalty.
How Retailers Can Make the Most of Black Friday and Cyber Monday
Countless retailers are scrambling to get ready for what is considered the two biggest shopping days of the year – Black Friday and Cyber Monday. Here are three ways retailers can make the most of the holiday season along with a look back at past trends.
How to Improve Retailer Customer Tracking Across Digital Channels
Keeping track of your retail customers across all channels is no easy task, but it is important in order to understand where and when your shopper is shopping. Here is how you can improve the customer tracking across all of your digital channels.
What Multichannel Brands Need to Know About Ecommerce and Marketing
Digital commerce and marketing have become even more intertwined and both will need to work more closely than ever to create a complete online shopping experience, see what needs to be done in order to make this a reality.
How to Increase Sales on Your Store with Multichannel Selling
There are too many online retailers who are reluctant to break out of their comfort zone. They are comfortable selling through a particular sales channel and refuse to try other avenues. Here are the benefits of selling on different marketplaces.
Is Your Customer Offered a Swipe Right Or Left?
Retailers should be taking the data they have accumulated from various multichannel interactions work much harder for them. Here are several ways to take full advantage of the data that is available for your business.
Demanding Consumers Still in Driver’s Seat, UPS/comScore Study Finds
U.S. consumers are continuing to demand convenience, advanced mobile features, flexible shipping options and ease of product returns, according to the fourth annual UPS Pulse of the Online Shopper study.