personal information Archives - Multichannel Merchant

Of Content Fraud, Consumers and COVID-19

July 30, 2020 | Mike O'Brien

Digital fraudsters are nothing if not opportunistic, and the current pandemic is an excellent example. Many reports from consultants and researchers talk of increasing scams and tricks, and “content fraud” is on the rise. Jeff Sakasegawa, a trust and safety architect at fraud prevention firm Sift, talks about the problem and his findings.

IBM Study of 30,000 Global Consumers Shows Importance of Personalization

January 13, 2014 | Erin Lynch

A new IBM study of more than 30,000 global consumers released at the 2014 National Retail Federation convention found consumers are willing to share their personal information with retailers, particularly if they get good value in exchange.