Consumers continue to embrace the ease and convenience of ecommerce, with sales expected to grow 9.4% and cross the $1 trillion mark in 2022, according to Insider Intelligence — and getting packaging right is a major delight factor for them. Here are four ways to make sure your packaging checks all the boxes.
Ecommerce utilizes far too much product packaging, which adversely affects the environment. However, even if there was a marked reduction, the very nature of the industry still impacts environmental health in a big way. All aspects of the supply chain, from materials to transportation, can benefit from significant improvements.
The way merchants are packaging their products has changed over the years looking toward more eco-friendly alternatives along with enhanced branding on their packages.
Going green is a major focus for many consumers and more and more are responding favorably to brands who are conscious about their carbon footprint. But going green isn’t just about selling eco-friendly products, according to this infographic from Storage Solutions, retailers can also look into running energy efficient warehouses which can reduce operational costs and increase customer engagement.