Amazon reported a mix bag of results for its fourth quarter and year, with ad revenue up but ecommerce sales down, and even the vaunted Amazon Web Services, the company’s profit driver for years, fell short of expectations in what executives repeatedly called an “uncertain economy.”
Drawing parallels with Amazon’s expansion of Buy With Prime to all U.S. merchants — do they each have moles in the other’s operation? — Walmart and Salesforce have linked up to provide the former’s delivery and fulfillment services to a wider swath of merchants in the latter’s app store.
While many marketers consider duplicate customer data a nuisance, it creates problems you can’t just work around. Data misalignment can create a disconnect between sales and marketing, and even promote conflict between the teams. Ultimately, it will reduce operating efficiencies and lead to lost sales opportunities.
With new tool and technology, retailers and brands – and increasingly, affinity-based communities or organizations – are finding it easier than ever to launch ecommerce marketplaces. This report explores how affinity-based groups are empowering makers and creating an environment of shared experiences and passions.
A unified commerce strategy goes a step further than omnichannel, delivering increased agility, personalization and flexibility by integrating all aspects of commerce and connecting back-end and front-end operations into a single cohesive system. Everything is brought together to enable a personalized experience across touchpoints.
FedEx and Salesforce are joining forces on a multi-year partnership integrating Salesforce Commerce Cloud and its order management system with FedEx and its ShopRunner subsidiary, in a bid to offer a front-to-back ecommerce and supply chain and fulfillment solution for retailers.
With the holiday rush beginning very soon, do you know what to expect for holiday 2016? Here are three predictions and tips that will help retailers get through the busiest time of the year.
Big news out of the Shop.org Digital Summit Sept. 27 from two companies recently named to Multichannel Merchant’s Top Commerce Platform Providers listing. Kibo has acquired personalization platform Baynote and Demandware has been rebranded as Salesforce Commerce Cloud.
Salesforce, the customer success platform and a CRM company, and Demandware, a provider of enterprise cloud commerce solutions, announced that they have entered into a definitive agreement under which Salesforce will acquire Demandware.
Salesforce has entered into a definitive agreement to acquire ExactTarget for $2.5 billion.