Lessons Learned From Alibaba’s $9.3 Billion Singles Day

| Tim Parry

Purchases made via Alipay on 11.11 topped $9.3 billion, a 60% jump thanks to Alibaba’s efforts to globalize Singles Day. In this video, Scot Wingo, the founder and CEO of ChannelAdvisor, shares his views on Alibaba’s efforts, and what lessons U.S.-based merchants can carry over into the holiday season.