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5 Ways ChatGPT Can Maximize Your Sales and Marketing

| Todd Fisher

Given the significant investments in ChatGPT and generative AI, it may be time to consider incorporating it into your organization. But what exactly can ChatGPT and other gen AI chatbots do for your marketing and sales department?Here are five ways that ChatGPT can add business value to these functions.

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Your Ecommerce Website: Optimizing the Digital Core

| Randi Mohr

Your ecommerce website must be a living, breathing content channel to drive meaningful success. Why? Business goals, audience preferences, digital capabilities and best practices are all constantly evolving, and your site must reflect these changing expectations. Optimize these three areas of your website continually to improve results.

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3 Signs You’re Misappropriating Your Brand’s Marketing Budget

| Joseph Torrillo

With any investment, you have to assess several economic factors before making a decision to pursue it. The same is true with an investment in SEO. However, most brands lack the comprehensive toolset required to understand and accurately quantify the impact of SEO. Here are 3 major signs that your marketing budget is misaligned.

OfficeMax Upgrades B2B Customer Experience

| Erin Lynch

OfficeMax has announced a new search engine, with content and navigation improvements on its new B2B site, OfficeMaxWorkplace.com, to deliver a faster and more streamlined online shopping experience.