Sephora was ranked highest among retailers for both personalization and use of video, followed by Amazon in both categories, according to a study by SundaySky. Walmart earned a 12th place ranking in both, while Target is listed among the top five retailers. Here are how other brands ranked in the study.
Creating a memorable, teachable and repeatable experience for customers is the focus for Sephora as it aims to look outside of its brand and offer experiential retail for its customers.Here is how Sephora is bringing the customer experience to its customers.
International Women’s Day was celebrated throughout the globe on Wednesday and retailers joined in to recognize women on Instagram through inspirational quotes, imagery and by marketing product. See how this sampling of brands remembered today’s woman.
Whether a retailer is just starting in the path of omnichannel retailing or simply looking for ways to refine their existing strategy, these 5 examples should give a better idea of how to do it right.
Blaming a lack of consumer spending on a recession is easy, but the data shows something more profound. People are still spending money, but instead of shelling out for new possessions, they’re now splurging on experiences. To that end, here are three steps to improve sales moving forward.
Visits to leading subscription box sites like Birchbox, Blue Apron and Loot are up nearly 3,000% during the last three years, according to Hitwise data. This has not gone unnoticed by traditional brands and some are now adding subscription services to their traditional product lines. Here are some of the advantages to going the subscription route.
Instagram is an excellent social media platform for beautiful imagery and a chance to have fun with your brand. So it is no wonder brands have caught on and are engaging with shoppers through this platform. Here are a few brands that are getting it right when it comes to marketing their brand on Instagram.
UPS took a big leap this week by investing in crowdsourced startup Deliv, getting a seat on its board and a front-row seat on its operating model. Stay tuned to see how the carrier is able to leverage this relationship to better understand and take advantage of the burgeoning sector of the on-demand economy.
Beauty retailer Sephora is upping its ecommerce fulfillment game, offering customers unlimited free two-day shipping for $10 per year, a la Amazon Prime.
StellaService finds returns processing times are shrinking, especially during the holidays, as more retailers make it a focus of the customer experience.