As a retailer with an ecommerce site, it can be difficult to keep up with the ever-evolving changes of consumer expectations. Retailers are expected to pay attention to the latest trends to be successful, including where to shop, reasons for cart abandonment, actions taken to qualify for free shipping and return preferences. Here is what retailers need to know about how ecommerce is changing at a rapid pace.
Marc Lore, Walmart’s head of ecommerce for the U.S., talked about the company’s testing of in-home grocery delivery during a keynote presentation at Shop.org, the latest in a string of disruptive moves by the big-box giant as it battles head-to-head with Amazon. See what Lore had to say about the new offering and how he views its potential for expansion.
Online retail is expected to grow 8-12% this year (3x higher than the wider industry growth) with sales predicted to be between $427 and $443 billion, according to the National Retail Federation. This means that online retailers need to be on their A game now more than ever, especially focusing on seamless branding, efficient automation and stellar customer service. Here are four strategies to keep in mind when examining the marketing and shipping aspects of your business.