When we talk about an ecommerce shipping policy, free shipping may be the first thing that comes to mind, and for good reason — the majority of consumers expect it. But free shipping isn’t the only thing that matters to them. Both the cost and speed of shipping matter to shoppers. This is an opportunity brands need to leverage.
A survey from shipping software provider Shippo showed that communication of average ecommerce shipping time is one of the top two things consumers want to see on a product or checkout page. Yet less than half of merchants provide that information to shoppers.
Are you setting shipping and delivery expectations to make the ecommerce experience less tricky for your customers. Some customers want their products quickly while others prefer a cheaper shipping option even if it takes longer, according to a blog post by Fifth Gear.