How Keds Puts Women First in Its Marketing Campaigns

| Daniela Forte

Keds is putting women first in all of their marketing campaigns. While this isn’t new for the shoe brand, it is certainly a mantra that brings nostalgia and equality for women at the forefront of everything Keds does. Here is what Keds is doing and what it means for the brand.

Creating a Singular Voice Across All Touchpoints

| Daniela Forte

For shoe and apparel brand Chinese Laundry, it is about having a singular voice across all touchpoints when reaching out to customers as a brand and manufacturer. See what Scott Cohn of vice president of ecommerce for Chinese Laundry had to say in this video.

Coach Acquires Stuart Weitzman

| Daniela Forte

Coach announced it is acquiring luxury footwear brand Stuart Weitzman through a private equity firm Sycamore Partners. See what this will mean for both brands.