Deloitte released its 30th annual holiday survey of consumer spending intentions and trends. The survey reveals major disruptions in holiday shopping traditions, largely due to digital engagement. See what this means for online retailers.
Marrying the brand experience across channels from offline to online is important today. Retailers should make sure they are selling where the consumers are.
A revolution in shopping is undeniably underway. With the meteoric rise of mobile devices, ecommerce has morphed from being an alternative channel to an omnipresent connection between brands and consumers.
It’s no secret that online retailers have hurt the bottom lines of many brick-and-mortar stores, but the practice of showrooming just might be the final blow. See how several retail companies are fighting the showroom battle.
The holiday shopping season has settled, but the challenge is far from over for retailers as 2014 comes to a close and new trends in the way customers shop continue to take shape in 2015.
We do live in an omnichannel world, but it can still be surprising to learn how many online retailers are experimenting with brick and mortar. Here are 5 ways these online to offline innovators are offering the next wave of the omnichannel experience.
This holiday season is an important one for retailers, as shoppers become more savvy, any details a retailer can get from customers will help with the bottom line.
The Deloitte study reveals that connected shoppers actually convert at a 40% higher rate than people not consulting devices in store, and 22% of connected shoppers spend more as a result.
If Holiday 2013 demonstrated anything to ecommerce merchants, it was that we need better ways to meet customer expectations and deliver products. So what did we as an industry learn during this challenging holiday season? Here are key observations by ecommerce and catalog operations experts.
With the threat of showrooming waning, retailers are facing a new challenge: webrooming. This poses a threat to retailers if people webroom on their sites, but purchase at a competitor’s store. But the practice can also be an advantage for retailers if they can find ways to lure webroomers to their own stores.