Retailers Should Embrace Showrooming
Retailers should not fear the showrooming customer. Shoppers who use mobile devices for showrooming are actually almost twice as likely to purchase from the same retailer in-store or online than buy elsewhere.
Retailers should not fear the showrooming customer. Shoppers who use mobile devices for showrooming are actually almost twice as likely to purchase from the same retailer in-store or online than buy elsewhere.
With Christmas right around the corner, shoppers are making a mad dash to ensure all their holiday shopping is complete and shipped before next week. And while ecommerce merchants are pulling out all the stops to try to grab shopper’s attention and dollars, many, if not all, are finding it tough to compete with Amazon.
The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.
With shoppers increasingly using mobile devices to make purchases, Shopatron saw an increase in its Cyber Monday sales of 52% over the 2012 holiday season, according to a press release by Shopatron.
If showrooming was a holiday trend to watch in 2012, then webrooming – wherein consumers do their research online and then head to the store to actually make a purchase – is the one to watch this holiday season. Here’s how consumers responded to a pre-Cyber Weekend Harris Poll on the two retail trends.
ChannelAdvisor CEO Scot Wingo talks about how his clients have done over the 2013 Black Friday weekend in the marketplaces and the comparison shopping engines. [CLICK HERE for Multichannel Merchant’s … Continue Reading →
Jay Henderson, Strategy Director for IBM Smarter Commerce, talks with Multichannel Merchant’s Tim Parry about ecommerce’s role in Thanksgiving Day and Black Friday 2013 shopping.
Millions of consumers will use their smartphones as an integral part of their holiday shopping experience. According to this infographic from Sparked, winning the mobile commerce game is not simply about tactics during the holiday season. It’s about building relationships, loyalty, and mutual interactions throughout the year.
The Holiday 2013 shopping season has started early: Here are the 12 trends of Christmas shopping you need to watch.
Showrooming has been the big catch phrase this year for many crosschannel merchants, but should it be a concern for them? Jim Okamura, managing partner of Okamura Consulting, said in a recent interview at IRCE 2013, that in general it is a threat to most crosschannel merchants.