Given that one extra second of load time may reduce conversions by more than 4%, such problems can be critical to your success. Therefore, if you’re running a Magento store, make sure you’re able to withstand the load and deliver a quality customer experience even when traffic spikes occur.
One of the biggest retail trends influenced by the pandemic is the increasing popularity of the direct-to-consumer or DTC model. For many brands, a long-running DTC channel proved priceless over the past year, but it’s important to weigh the pros and cons. Here are six considerations when looking at pursuing a DTC model.
As a bored, locked-down country lurched from trend to trend, retailers scrambled to cover demand. It’s no surprise ecommerce marketplaces thrived, connecting customers with 3P sellers to outperform even the strong growth of ecommerce as a whole. Their diversity gives them resilience during periods of complex change.
While mobile traffic is becoming a major player when it comes to ecommerce, nearly half of the small retailers out there are unaware of exactly how much traffic is coming from smartphones or tablets.