Product discovery on social media continues to grow with more than 80% of consumers discovering a product they were interested in on social media, up from 58% in 2017. Here is how social media and influencers are changing the way consumers shop online.
Instagram has launched an in-app checkout feature for retailers, which lets customers tap, view and purchase products from a brand’s shopping post, providing another revenue stream for the Facebook-owned company on top of advertising.
Social commerce is a relatively new concept for many shoppers. Being able to shop through social media while engaging with a brand is one way retailers can have an exceptional shopping experience. Check out this infographic by 16Best.net as it highlights how social media is changing the way shoppers are shopping brands.
Social media plays an active role in how customers shop today. Retailers are constantly engaging with customers to not only build relationships but also drive sales. Here is an inside look at the evolution and future of social commerce.
DHgate.com and Tencent signed a strategic agreement to create a social cross-border ecommerce application. Here’s how this social commerce system will make on demand B2B communication and deal making a reality for global buyers and sellers, and help DHagte.com to realize their goal of creating an online silk road.
What could be better for a brand than consumers buzzing about how badly they want their products — and bragging about how awesome it is as soon as they have it in their hands? Luckily for merchants, Pinterest and Instagram pack that one-two product punch.
The question remains whether social sharing drives sales for ecommerce sites, Addshoppers analyzed $5,000,000 worth of ecommerce transactions influenced by the AddShoppers social commerce platform, this infographic by Addshoppers shows insights from thousands of merchants ranging from mom and pop to household brands.