UK startup Streetify hopes to gain traction with a two-year-old app that creates virtual versions of physical streets and stores, where retailers and brands can display offers, discounts and links, and hopefully drive traffic to physical stores as well. The company says there are 1 billion stores in virtual form, compared to 4.4 million sites for Shopify.
Unless Collective, a Portland, OR startup creating plant- and mineral-based footwear and apparel, is one of a handful of companies making a difference by its conscious choice of materials and manufacturing. Co-Founder and CEO Eric Liedtke, a nearly 30-year veteran of Adidas, talks about the company’s vision in our MCM CommerceChat podcast.
Susan Tynan, founder and CEO of Framebridge, said said she decided to start the company five years ago after a bad experience at a custom frame shop made her realize the category was rife for disruption. Tynan talked about the ups and downs of growing and scaling the business at the IRCE conference in Chicago.
It takes guts to start a business, particularly in the crowded and competitive world of retail. Besides courage, you’ll need a lot of determination and resilience. Here are five tips to go from a retail startup to an ecommerce powerhouse.