Dick’s Sporting Goods will deliver championship t-shirts to fans of the Carolina Panthers or Denver Broncos in Chicago and New York City via UberRUSH immediately following the Super Bowl this Sunday.
To win in ecommerce, merchants need to adapt to changes in customer behavior. To that extent, Amazon acted like a Super Bowl champion in 2015. Here’s a look at how Amazon hoisted its own trophy in 2015, and what it means for you, as a marketplace seller, in 2016.
Out of the more than 160,000 searches for Denver Broncos or Seattle Seahawks-branded gear conducted on various ecommerce sites powered by SLI during the week following the NFC and AFC Championship games, Seattle led search activity by the slim margin of 2.6%.