Amazon has been quietly growing the volume of orders going out boxless, which the company says represented 11% of items shipped in 2022, a move that some see as a sea change in reducing packaging materials that will be imitated across retail. Amazon customers can choose to add an external “smiley” box at checkout, but boxless is now the default, with more apparently opting for it.
With the opportunity for so much online revenue at stake, it’s critical to delight consumers with optimized ecommerce packaging that delivers products without damage. Packaging enhancements need to go beyond functionality, using materials that can be reused or recycled. This is good for the business and the environment, and increasingly attractive to consumers.
For retailers, sustainability encompasses everything from ethical sourcing and social responsibility on factory labor to environmentally conscious manufacturing processes and reducing the carbon footprint associated with bringing products to market, and all the way to product end-of-life recycling. The reason: consumers have clear ideas about what “sustainability” means when shopping for products.
Omoda, a Dutch-based retailer of premium shoes, wanted to reduce its CO2 footprint and demonstrate a commitment to the environment. Its preexisting process often resulted shipping up to 50% air, which caused a substantial impact on both sustainability and shipping costs. In this Q&A case study, Omoda talks about how Ranpak’s solution helped the retailer achieve its goals.
Sustainability in ecommerce is becoming a big deal (photo credit: 3blmedia) Multichannel Merchant recently sat down with Earnest Sweat, venture partner at GreatPoint Ventures, an early-stage venture capital firm based … Continue Reading →
No one questions the fact that ecommerce packaging waste is a major problem, clogging the planet with yet more plastic and cardboard. The twofold question then becomes, what is being done about it, and what more can be done? This Multichannel Merchant special feature discusses the scope of the issue, and steps that are being taken by retailers, suppliers and governments to reduce the amount of waste.
Multichannel Merchant has launched the first of its Sector Spotlights, which will feature weekly content focused on sustainability and recommerce, helping retail and ecommerce executives gain a better understanding of these important, related trends. Future Spotlights will focus on returns and demand forecasting. Check out our webinar with Brian Kilcourse of RSR Research on consumer attitudes in 2023.
Consumers continue to embrace the ease and convenience of ecommerce, with sales expected to grow 9.4% and cross the $1 trillion mark in 2022, according to Insider Intelligence — and getting packaging right is a major delight factor for them. Here are four ways to make sure your packaging checks all the boxes.
For retailers finding it tricky to navigate consumer expectations and industry legislation on the path to sustainability, there are a few ways to adjust and become greener. Here are some of the sustainable ecommerce initiatives retailers are adopting to protect the environment while presenting new ways to boost revenue.
Focusing on ecommerce sustainability initiatives can help you set your company up for success by focusing on the planet, while also creating more opportunities to boost sales. Therefore, it behooves you to step up your ecommerce sustainability game or risk being overlooked by increasingly values-conscious consumers.