Global Mcommerce Sales Growth Outperforms Total B2C Ecommerce
Asia-Pacific along with the Middle East and Africa were global leaders in 2014 when it came to the usage of mobile for online shopping. See how mobile is doing in the rest of the globe.
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Report Says Shoppers Prefer Purchasing on Smartphones Over Tablets
As mobile devices continue to empower shoppers to buy when and where they choose, retailers work to create seamless shopping experiences. This report illustrates what shoppers today prefer when it comes to shopping.
Utilizing Mobile Trends for Ecommerce Success
With smartphone penetration in the US at a little above 61%, and a third of all Americans using tablets one thing is clear: the trend for ecommerce success is its all about mobile.
IBM: Thanksgiving Day Ecommerce Sales Up 19.7%
Thanksgiving Day ecommerce sales were up 19.7% over the same period in 2012, according to the online sales trends compiled for the IBM Digital Analytics Benchmark. Sales were moderate, and then boomed around the same time retailers opened their doors Thanksgiving night.
Report: Email Marketing Takes a Dip while Tablet Use Jumps
If the forecasting of a recent Monetate report is accurate, marketers might want to revise their ecommerce email plan since its influence rate is starting to dip with consumers. But the forecast isn’t all bad news, according to the report, not only is social traffic on the rise for consumers but tablets should outpace smartphones this year.
Why Bare Necessities Breaks Down Shoppers by Device
When thinking of ways to attract the mobile shopper, Bare Necessities’ chief marketing officer Jay Dunn is looking at it from a different perspective. In this video, Dunn explains why the user behavior on a smartphone differs from consumers using a tablet and consumers using a desktop or laptop.
Mastering Mobile Email Part 3: Contextual Optimization
One of the benefits of sending messages to a mobile device is that it can offer a much more personalized experience compared to a regular email. Mobile messages can allow for real-time optimization and advanced targeting that can now be tailored to suit the needs to the consumer based on location, weather, and even device used. Here are five ways you can optimize your emails based on the real-time context of your mobile customers.
H&M Ecommerce Site Goes Live
H&M, Hennes & Mauritz, one of the world’s largest retailers known for offering high fashion and quality basics at affordable prices, is proud to announce the launch of its highly anticipated Shop Online store
Responsive Design: Friend or Foe?
As smartphones and tablets catch up to the desktop as a popular shopping device for consumers, more and more retailers are revamping their marketing strategies and ecommerce websites to include responsive design. But is that a good thing?
Study Finds 16% of U.S. Consumers Have Used Mobile to Shop
While retailers are focusing more on the mobile shopper, new research has found that only 16% of American consumers have used their mobile device to shop compared to 50% in China, 48% in Singapore, and 42% in India.