Subscription boxes have grown in popularity, largely by offering a curated collection of items designed to delight recipients. With multiple components, however, order fulfillment can often be a complex, labor-intensive process. To ensure optimal efficiency and control costs, it is important to approach the kitting process strategically.
For years, marketers have said video would be the next evolution in email marketing, but challenges have held it back. Now, 98% of email clients support video, the #1 type of content to inspire consumer research, so the time is right to bring new life to your email marketing. Here’s how to incorporate video in your email marketing program.
While the prospect of increased sales volume is welcome, a barrage of incoming orders can overwhelm up-and-coming subscription box companies, or even established retail or ecommerce companies new to the game. How do you know when you need outside fulfillment help? Here are 6 signs that it’s time to engage a 3PL partner.
In order to share more with customers and drive better engagement, gifting brand Harry & David went through a cultural as well as digital transformation with its Share More project, attendees were told at eTail West.
With the holidays upon us, porch piracy is on the rise as opportunistic thieves pilfer deliveries. Ecommerce brands are often left with two choices: Replace the stolen items free of charge or risk losing customers and future revenue. By taking preemptive measures however, you can reduce theft and improve the bottom line.
Birchbox’ Pooja Agarwal talks with Multichannel Merchant about how the company excels at packaging and why it matters, driving loyalty and wowing customers. Birchbox is a finalist for MCM’s 2016 Excellence in Customer Experience awards, sponsored by Innotrac + eBay Enterprise’s SmartHub division. Come see the winners at Operations Summit 2016, April 12-14 at the Duke Energy Center in Cincinnati.