Trainers Warehouse

The State of the Catalog is Healthy

| Daniela Forte

Today merchants are using catalogs for a myriad of reasons that range from establishing their brand awareness to driving consumers to the web and sell products. See what retailers are saying about the state of the catalog.

Office Oxygen Breathes New Life in the Workplace

| Erin Lynch

When Trainers Warehouse first launched in 1993 the most popular marketing tactic was the catalog. But when president Sue Landay decided to launch a sister retailer, Office Oxygen, earlier this year she quickly realized the power social media can have on brand exposure.