Shoppers love try before you buy (TBYB), a growing strategy that lets them order multiple items and send most of it back. It can boost ecommerce sales but also balloon return rates. So how do you take advantage of the TBYB opportunity while escaping the potential pitfalls that can kill your margins? An expert panel explains how.
Try before you buy has become increasingly popular for apparel retailers because shoppers love it, but it can play havoc with returns. Justin Press of Brightpearl shares his insights in this latest edition of the MCM CommerceChat podcast. He will also lead a panel on this topic at Ecommerce Operations Summit, April 9-11 in Columbus, OH.
At-home try-on merchants such as Warby Parker mitigate many of the uncertainties and anxieties around purchasing online, but pose significant logistic and fulfillment challenges for retailers. Before offering try-before-you-buy, it’s important to understand the logistic and fulfillment implications associated with these types of policies. Here are three key tips you need to master in order to be a successful free, at-home try-on policy.