website accessibility

Overcoming Website Accessibility Roadblocks

| Amanda DiSilvestro

Even if you ignore the increased lawsuits, new ADA laws requiring website accessibility and the boost in traffic you’ll see, it’s important for your site to welcome all users. Marketers, this means you. Unfortunately, working with developers to create an ADA-compliant site is no easy task. Not to worry; here are 8 tips to help you get there.

ecommerce search

7 Ways to Avoid “No Results” Pages in Ecommerce Site Search

| Trevor Legwinski

Online shoppers who can easily find what they want tend to spend more money. According to a recent WebLinc study, nearly 30% of online shoppers start each visit with a site search. If they can’t find what they’re looking, for they’ll leave the site. Here are 7 ways to avoid “No Results” pages in ecommerce site search.

It’s Not All About Mobile, It’s About Customer Experience

| Darren Hill

A great mobile experience is just one part of the customer-centric strategy that the smartest brands are using every day. The customer, after all, is the driving force behind all of the great holiday numbers we’ve seen. Here are some key customer experience issues that will keep customers coming back to your site on any channel.

The Changing Role of Website Testing

| Tim Parry

Hear Bruce Ernst, Monetate’s Vice President of Product Management, talk about the changing role of website testing as it moves from random content tests to understanding your customers better through segmented experiences.