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4 Costly Mobile Marketing Strategy Mistakes Retailers Make

| Molly McFarland

Challenges around mobile marketing can be overwhelming at times, especially when it comes to making the right call on where and when to spend marketing dollars effectively. That’s why it’s key to understand the four common mistakes many retailers make with their mobile marketing strategy, and how they can be remedied.

6 Things to Do Now to Get Your Ecommerce Site Holiday Ready

| Bob Buffone

The time to begin preparing for the holiday season that will account for the majority of annual conversions is now. Brands are expected to get their ducks in a row to ensure a smooth holiday shopping experience for customers. Here are six things brands can do to get their ecommerce site ready for the holiday season.

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4 SEO Strategies to Improve UX On An Ecommerce Site

| Mark Monroe

Providing a superior user experience is not only important to customer satisfaction, it’s also a component in Google’s rankings. Here are four SEO strategies to keep top of mind to improve UX in the dynamic world of ecommerce.

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Smart Mobile Shopping Starts With User Experience

| Sam Cinquegrani

Smartphone operating systems have had the capability of promoting mobile commerce through such technologies as Google Wallet, Apple Pay and iBeacon, which have been around for years. Yet very little has been done to improve mobile commerce. Does it have to do with the limitations of the smartphone, and the lack of acceptable user experience?

ArtistBe.com Sees Success with Website Redesign

| Daniela Forte

ArtistBe.com, an online artist community showcasing original art of both established and emerging artists from around the world announced the completion of its fully responsive design and optimization of its website. See what results it has gained since its roll out.