While the catalog is still a very important part of a retailer’s marketing efforts, many of them are continuing to shift dollars and focus to digital efforts, as they also revise their catalog strategy in a new era. See which major retailers are making the shift from the traditional catalog and implementing a digital strategy.
Is it the beginning of the end for print catalogs? Victoria’s Secret recently announced the end of its rather iconic catalog. See why its parent company L Brands made the decision and what it means for the brand.
UPS took a big leap this week by investing in crowdsourced startup Deliv, getting a seat on its board and a front-row seat on its operating model. Stay tuned to see how the carrier is able to leverage this relationship to better understand and take advantage of the burgeoning sector of the on-demand economy.
All sorts of sales records were set on Cyber Monday 2015. IBM reported a 17.8% lift in Cyber Monday sales, and Adobe said nearly $3 billion was spent online.
Several U.S. retail brands have generated a lot of buzz on social media. Victoria’s Secret took the top spot on social media. See what other retail brands also generated buzz on social.
Results of the e-tailing group’s 15th Annual Mystery Shopping Study, conducted during the fourth quarter of 2012, have been released and nine merchants, including Zappos, Saks Fifth Avenue, Zappos and Office Depot have been recognize for excelling at online customer service.