How can beauty retailers capitalize on the upswing in loyalty trends, and ensure customers who have adopted ecommerce for the long haul stay loyal? There are a number of personalization best practices to leverage, starting with the first visit, leading to the second purchase, then forging and strengthening a 1:1 loyal relationship.
While the jury is still out as to when virtual reality will become truly mainstream, the “yes” side of that debate has gotten a leg up in recent months. So is it time to embrace virtual reality – and augmented reality – in your own company?
Lancome Paris teamed up with Perfect Corp to launch a virtual reality mobile experience for shoppers. Here is how this partnership will change the way shoppers try on cosmetics.
Virtual reality isn’t just something you see in movies anymore, it’s changing the face of the way people are shopping and how the retailer is providing an optimal shopping experience. Here is how the arrival of virtual reality could change everything.
Wayfair is taking virtual reality another step further with its new app, IdeaSpace. This is the second virtual reality app for the company. Check out how it will change the people are shopping on Wayfair.
Virtual reality is making its way into ecommerce, but the question remains whether it is a “nice to have” or a “need to have” for consumer engagement? Read how several merchants are embracing virtual reality as a way to engage with consumers.
eBay and Australian retailer Myer have joined forces to provide a glimpse into the future of shopping by developing and launching the world’s first virtual reality (VR) department store, which connects to the existing eBay.com.au API and allows Myer’s product range, pricing and stock information, which is updated in real time – a first for virtual reality experiences globally.
Is virtual reality part of retail’s future? And even more importantly, is it necessary? One retailer is getting ahead of the curve, find out who and whether or not virtual reality could build a bridge between ecommerce and bricks-and-mortar.
Wayfair announced the launch of Patio Playground, the brand’s first-party virtual reality application, available on the Oculus Rift Experiences store. See how this will benefit the brand and what the application will include for consumers.